This project was based on Formula One, the highest class of international racing but evolved to focus on a very specific aspect of the sport.
I focused on the visual language and representation of speed, the characteristics of what makes an object look fast or slow. I tried to replicate this in a set of 3 posters and 3 bespoke pieces of street-ware clothing. i designed a hoodie, jersey and athletic shorts inspired by the sport of basketball giving it a design that i felt invoked the qualities of an objects moving at a accelerated pace which i believe reflected the thrill of the game and the liveliness of urban culture
I created these posters using an AI art generating web browser platform which I was introduced to roughly a year ago by peers and the work AI can produce always seems to surprising me with the boundaries it is able to push. To produce the clothes I used Printful, a on-demand printing and fulfilment company to layout my designs on the separate elements of the garments.
I created these posters using an AI art generating web browser platform which I was introduced to roughly a year ago by peers and the work AI can produce always seems to surprising me with the boundaries it is able to push. To produce the clothes I used Printful, a on-demand printing and fulfilment company to layout my designs on the separate elements of the garments.
AI Generated Graphics (Freeform Platform)
Speed Letterform Experimentation
Initial Speed Visual Posters
Speed Visual Posters 4,5 & 6 combined with Project Roadmap
Speed Clothing Design Digital Mock Ups
(Shorts, Hoody & Jersey)
Aesthetic Of Speed Clothing (Photoshoot)
Speed Hoodie (Front)
Speed Hoodie (Back)
Speed Hoodie (Side View)
Speed Hoodie (Front Text)
Speed Jersey (Front)
Speed Jersey & Shorts (Back)
Speed Jersey & Shorts (Side View)
Speed Jersey & Shorts (Side View 2)