This project was one of my favourite to date as the outcomes where objects I would not usually make but felt like that gave me a enormous amount of creative freedom and enabled me to fully bring my style and personality out in the design and composition whilst being coherent with the subject matter. It was a challenge but a great journey of self-discovery being able to push my limits and potential to show who i am and how versatile, unique and eye-catching as a designer my work can be if given enough space to breathe.
The project was based on the film "THE GAME" made by the legendary film director David Finchley with 3 solid outcomes a movie review, a gatefold leaflet and a book cover as if it was made as a novel rather than a film.
Leaflet Structure Plan
![](https://cdn.myportfolio.com/8774aa72-f090-4e06-a458-c5734754f8fb/7f5a7c41-d8de-4525-aea7-77e99761eb83_rw_1920.png?h=e8423b57dfb8cadfc519ce2125a784d7)
Initial Leaflet Front Cover (Split Double Page Design)
![](https://cdn.myportfolio.com/8774aa72-f090-4e06-a458-c5734754f8fb/c10c360c-97a8-42d5-9aa7-da4130c29139_rw_1200.png?h=b2f1e3c5ab5c881bc9c1e0f959f57871)
![](https://cdn.myportfolio.com/8774aa72-f090-4e06-a458-c5734754f8fb/485713d9-186c-4196-b66a-60639fdf205b_rw_1200.png?h=fd8c76abced81b28ddcef7d5e895e714)
2nd Leaflet Front Cover Concept
![](https://cdn.myportfolio.com/8774aa72-f090-4e06-a458-c5734754f8fb/56973c40-b728-444c-bafc-6222743f7823_rw_1200.png?h=89099496c090a4975b1a8daf31e8dac5)
Initial Leaflet Inside Page Concept & Layout
![](https://cdn.myportfolio.com/8774aa72-f090-4e06-a458-c5734754f8fb/306295b8-1843-46ec-a70f-594737aa1faa_rw_1920.png?h=d561393415da716802f657b5fea34954)
![](https://cdn.myportfolio.com/8774aa72-f090-4e06-a458-c5734754f8fb/491420f3-15f6-4f9e-92a0-e4d6e945dac6_rw_1920.png?h=c9852e93d0c23f5c8934a355e70e8937)
Leaflet Inside Page Photo & Type Layout Experimentation
![](https://cdn.myportfolio.com/8774aa72-f090-4e06-a458-c5734754f8fb/c9462249-0fa0-48ea-a264-7c7d6bde0a19_rw_1920.png?h=ae599ddbd8e337fafcd854a0ba533052)
![](https://cdn.myportfolio.com/8774aa72-f090-4e06-a458-c5734754f8fb/82b8be58-ea67-4909-af67-f2d67ed3d59d_rw_1200.png?h=20ae77fc9422bcac6d06634905792440)
![](https://cdn.myportfolio.com/8774aa72-f090-4e06-a458-c5734754f8fb/73ec4cf7-138c-4924-81dd-7d7b67de141a_rw_1920.png?h=2f6b231f7b9f2d14fc6b4f9a2d486049)
![](https://cdn.myportfolio.com/8774aa72-f090-4e06-a458-c5734754f8fb/7c8fe2c3-eb5d-458a-8e0f-7d3525324803_rw_1200.png?h=24afc086ad23a9dff187364f1285a091)
![](https://cdn.myportfolio.com/8774aa72-f090-4e06-a458-c5734754f8fb/dc72fdc0-51d4-4697-b76c-e6c902791500_rw_1200.png?h=947d5dc338632d8bc27b149010a38f69)
![](https://cdn.myportfolio.com/8774aa72-f090-4e06-a458-c5734754f8fb/db322615-e8e6-40f9-9561-fc98db51b2de_rw_1200.png?h=385cb2439d376b72591c511b6543fdb7)
Developed Leaflet Front Cover (Split Double Page Design)
![](https://cdn.myportfolio.com/8774aa72-f090-4e06-a458-c5734754f8fb/73a387d7-15e0-4341-8dba-e9c908a725bd_rw_1200.png?h=410bd70ee1d098c488bc80f71488252c)
![](https://cdn.myportfolio.com/8774aa72-f090-4e06-a458-c5734754f8fb/36eec73b-ba33-4593-b2d2-617ce940b857_rw_1200.png?h=b9d344550b01896c432c62758b28a829)
Developed Leaflet Front Cover Variation (Split Double Page Design)
![](https://cdn.myportfolio.com/8774aa72-f090-4e06-a458-c5734754f8fb/bd5d68da-4d15-4ecf-b8af-67edaa44dd74_rw_1200.png?h=8d45837117a61e670bf3440ae2a22ba3)
![](https://cdn.myportfolio.com/8774aa72-f090-4e06-a458-c5734754f8fb/8a72303c-adec-4410-964e-7c6696fea1b5_rw_1200.png?h=b632c52afa831a6cfe9395d0704f7518)
Further Developed Leaflet Inside Pages
![](https://cdn.myportfolio.com/8774aa72-f090-4e06-a458-c5734754f8fb/8db0915b-96eb-425c-b606-fdb615c2e789_rw_1920.png?h=df8652c5ce0310c4336d31537a289d58)
![](https://cdn.myportfolio.com/8774aa72-f090-4e06-a458-c5734754f8fb/ccb8cd3c-10e4-40a0-8582-37f414e92be7_rw_1920.png?h=5d5d71fb7a6bf902fa07d9360ac76d47)
Final Inside Design Spread (Inside 3 Pages)
![](https://cdn.myportfolio.com/8774aa72-f090-4e06-a458-c5734754f8fb/fc90738d-d357-4841-a0c5-148e0c9cd31a_rw_3840.png?h=6d654fb2b464ac0bc24cbb772045f48d)
Leaflet 3D Layout Final Result Mock Ups
![](https://cdn.myportfolio.com/8774aa72-f090-4e06-a458-c5734754f8fb/103a08a6-890d-48cc-8c6e-488a2117a1ae_rw_3840.png?h=b9e6e4b421af6033f3f88eeac43d026f)
Book Design Development
![](https://cdn.myportfolio.com/8774aa72-f090-4e06-a458-c5734754f8fb/f0ab8748-77ff-4f14-a7e1-f63a725f6a5a_rw_1920.png?h=535d50d83da77dcf352060eef0cc66df)
![](https://cdn.myportfolio.com/8774aa72-f090-4e06-a458-c5734754f8fb/e6f54e22-8f2a-4b12-a481-11bf12ba2d42_rw_1920.png?h=9128cd37b96a0c4481c132cc37fccb64)
![](https://cdn.myportfolio.com/8774aa72-f090-4e06-a458-c5734754f8fb/f5d8e43c-b403-4e9f-8345-fd6979959f71_rw_1920.png?h=145e37a5c0e1282c056bd11cbb2ad285)
![](https://cdn.myportfolio.com/8774aa72-f090-4e06-a458-c5734754f8fb/581e89cc-f708-4bd7-97e9-9054918203ae_rw_1920.png?h=1b09c00c7972ef929406b1dc794f6297)
![](https://cdn.myportfolio.com/8774aa72-f090-4e06-a458-c5734754f8fb/ffdc6649-04c5-4e48-afbd-57c12d9e7851_rw_1920.png?h=a20ddfcd8e6fdff653818289d1f34026)
Complete Book Composition Concept
(Front Page, Back Page & Book Spine)
![](https://cdn.myportfolio.com/8774aa72-f090-4e06-a458-c5734754f8fb/275356e9-1532-4b4c-8e4d-451a12b77950_rw_3840.png?h=0810b48fb1bf42d00e5ed1d6bfb711f3)
![](https://cdn.myportfolio.com/8774aa72-f090-4e06-a458-c5734754f8fb/7baba6bf-66f0-4e77-bb60-ab58b09f9cfe_rw_3840.png?h=a26445a46e6324ef5b428712945dafc1)
Book Design Spine Design Variation
![](https://cdn.myportfolio.com/8774aa72-f090-4e06-a458-c5734754f8fb/84823288-6b34-4113-b677-80520f42c468_rw_3840.png?h=22b8afb1fbcaa856c754ae766d776891)
Book Design Type Variation